About

Rodrigo Coelho is Head of Product and Technology, with over 15 years of experience in e-commerce, digital products, software engineering, and digital transformation. He works on integrating physical and digital channels and on applying generative artificial intelligence to retail.

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Rodrigo Coelho

Experience

Executive track record

Experiences that shaped my work in Product and Technology.

2025 — Present

Head of Product & Technology

Drogaria Venancio

Drogaria Venancio

Leadership of digital products, platforms, website, app, POS, and application support, focused on digital transformation, operational efficiency, customer experience, and adoption of emerging technologies including Generative AI and automation.

Digital ProductTechnologyRetailGenerative AIOmnichannelAI Agents

2022 — 2025

Technology Manager

Americanas S.A.

Americanas S.A.

Large-scale environment with experience in technology, digital operations, critical systems support, e-commerce, marketplace, incident management, and team leadership at a company handling millions of daily transactions.

E-commerceMarketplaceOperationsTechnologyManagementGenerative AIAI Agents

2021 — 2022

Group Technical Product Manager

Americanas S.A.

Americanas S.A.

Product ManagementE-commerceMarketplaceSoftware EngineerSite Reliability EngineeringTechnology

2019 — 2021

Group Technical Product Manager

B2W Digital

B2W Digital

Teaching in disciplines related to sustainable business, innovation, applied technology, and sustainability, contributing to the development of professional and executive leaders.

Product ManagementSoftware EngineerInnovationMBA

Projects

Projects and initiatives

Work fronts where I apply strategy, product, technology, and AI.

CNPJ Neutro

Calculate the carbon emissions and water consumption associated with using generative AI tools such as ChatGPT, Claude, Gemini, and Copilot.

LLMCarbon FootprintESG

Tapirus Open 4B

Open-weights SLM specialized in refaunation, biodiversity conservation, and the restoration of ecological interactions, trained on Refauna data.

SLMFine TuningRAG

Product & Technology in Retail

Digital projects, omnichannel, platforms, website, app, POS, and customer journey at a large-scale pharmacy chain.

Digital ProductRetailOmnichannelPlatform

Generative AI applied to business

POCs, agents, automations, LLM usage, copilots, and corporate productivity with practical AI applications.

Generative AILLMAutomationAgents

Observability, SRE & Digital Operations

Monitoring, logs, metrics, alerts, MTTR reduction, and operational reliability in production systems.

SREObservabilityOperationsReliability

Executive content on AI & Sustainability

Articles and analyses on energy, AI, data centers, Brazil's energy matrix, and competitive advantage in sustainable business.

AISustainabilityESGEditorial
Read article on ESG Inside
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Research & knowledge

Academic output, publications, talks, interviews, and teaching.

Academic output, publications, talks, interviews, and teaching.

The energy appetite of LLMs and Brazil's competitive advantage

LLMAIEnergy matrix
Ler

Technological Innovations, Artificial Intelligence (AI) and Blockchain: Public Administration and the ethical challenges of the digital era

AIBlockchainInnovation
Ler

Business plans and their contributions to micro and small entrepreneurs

SMBBusiness PlanEntrepreneurshipInnovation
Ler

Americanas and Selo Procel join forces to raise customer awareness of product sustainability

ESGOpen Innovation
Ler

The customer profile in physical and digital retail

RetailOmnichannelTechnology
Ler

Systems analyst turns to bird photography as a way to reawaken the senses

Nature photographyHobbyBirdlife
Ler
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Education

Academic background

Multidisciplinary background connecting technology, business, sustainability, and innovation.

  • Systems Analysis and Development

    Systems Analysis and Development

    Estácio de Sá

  • Postgraduate in Artificial and Computational Intelligence

    Postgraduate in Artificial and Computational Intelligence

    UFV

  • Postgraduate in Full Stack Development

    Postgraduate in Full Stack Development

    PUC-Rio

  • Post-MBA

    Post-MBA

    COPPEAD UFRJ

  • Master's Degree

    Master's Degree

    PUC-Rio

Certifications

Professional certifications

Certifications that validate my work in cloud computing, artificial intelligence, and agile.

  • AWS Certified Cloud Practitioner

    AWS Certified Cloud Practitioner

    Amazon Web Services

  • Azure AI Fundamentals (AI-900)

    Azure AI Fundamentals (AI-900)

    Microsoft

  • Azure Fundamentals (AZ-900)

    Azure Fundamentals (AZ-900)

    Microsoft

  • Certified ScrumMaster (CSM)

    Certified ScrumMaster (CSM)

    Scrum Alliance

  • Certified Scrum Product Owner (CSPO)

    Certified Scrum Product Owner (CSPO)

    Scrum Alliance

  • Digital Product Leadership

    Digital Product Leadership

    Tera

  • Innovation Leadership Program

    Innovation Leadership Program

    StartSe

Contact

Let's talk?

Open to projects, speaking, partnerships, and collaborations. Get in touch.

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